TAMPA: Southern Glazer’s Wine & Spirits, North America’s largest wine and spirits distributor, is the exclusive and official distributor for Nirvana, which will be released throughout the state of Florida on August 27. The 750ml hemp-infused vodka, made up of 40% alcohol, 80% proof, is produced by Ybor City-based craft distillery Fat Dog Spirits, parent company of Touch Vodka.
“We are excited to partner with Southern to bring our fine and unique product to the Florida market,” said Ron Bartholomew, president of Fat Dog Spirits. “It is a phenomenal opportunity to partner with the No.1 distributor in the world. Besides, we had a tremendous Nirvana (soft) launch on 4/20 for our team and investors and we’d like to keep the momentum going. With our Nirvana brand products, our crossover is widespread, from millennials to baby-boomers.”
The hemp-infused vodka will be available at retail/wholesale and liquor stores. Cases of the Handcrafted Vodka and Gin have already been pre-ordered. Nirvana will be priced starting from $24.99 for the 750-ml bottles. It will also be available in 50-ml and 375-ml bottles.
Fat Dog Spirits also makes Touch One, Touch Artisan (made from honey), Touch Key Lime, Touch Orange and Touch Grapefruit, as well as gin and moonshine brands. The 750-ml bottle Touch Vodkas are all natural, and the new Touch One Vodka is gluten free. Employing 10 full-time and 4 part-time workers, the craft spirit is available at over 400 locations throughout the Bay area and in New Orleans, La. and its surrounding areas.
Headquartered in Miami, Southern Glazer’s Wine & Spirits has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 people. It earned $16.5 billion in revenue in 2017.
Fat Dog Spirits was acquired by three friends a little over three years ago. The company distills Touch Vodka using all locally-sourced Florida ingredients and each batch is handcrafted with incredible attention to quality and detail. For information, visit www.nirvanaspirits.com, follow on Twitter @nirvana_spirits or Instagram @nirvanaspirits420