CONTACT: DR. RAM RAMCHARRAN

TEL NO: (727) 460-2460

NIRVANA 420 LAUNCH EVENT HELD IN TAMPA

TAMPA: Nearly 200 people attended a launch event for Nirvana on 4-20 at Donatello’s Restaurant in Tampa. The 750ml hemp infused vodka has been produced by Ybor City-based craft distillery Fat Dog Spirits, parent company of Touch Vodka.

“After the successful launch and tremendous feedback, we are looking to form strategic partnerships with bottlers, so we can meet the demands of our customers,” said Ron Bartholomew, president of Far Dog Spirits. “We are expecting big success with this product and, in anticipation of the rollout, want to make sure we work out all logistics.”

Tony Costa, vice president of Business Development for Fat Dog Spirits, said, “We have received a great response after our 4-20 launch. There were plenty of 4-20 parties throughout the state that day but ours was the best.”

The 40% alcohol, 80% proof handcrafted Nirvana will soon be available at local stores. After 17 months working with Chief Scientist Dr. Abdul Ally of Baltimore, Md., Fat Dog Spirits arrived at a patent-pending formula. The company also makes Touch One, the Artisan (made from honey), key lime, orange and grapefruit, as well as gin and moonshine brands. Ranging from $21.99 to $26.99, the 750-ml bottle Touch Vodkas is natural, gluten-free and organic. Employing 8 full-time and four part-time workers, the craft spirit is available at over 400 locations throughout the Bay area, including Total Wine, Lueken’s, Sam’s Club, BJ’s, Texas Warehouse, etc., as well as restaurants such as Malio’s, Donatello, Aqua, Café Ponte, Whiskey Joe’s in the Tampa Bay area.

Fat Dog Spirits was acquired by three friends about two years ago. The company distills Touch Vodka using all locally-soured Florida ingredients and each batch is handcrafted with incredible attention to quality and detail. For more information, please visit Touchvodka.com, like on Facebook/TouchVodka, follow on Twitter @TouchVodka or Instagram @Touch.Vodka.

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