• Nirvana 420 Launch

    CONTACT: DR. RAM RAMCHARRAN

    TEL NO: (727) 460-2460

    NIRVANA 420 LAUNCH EVENT HELD IN TAMPA

    TAMPA: Nearly 200 people attended a launch event for Nirvana on 4-20 at Donatello’s Restaurant in Tampa. The 750ml hemp infused vodka has been produced by Ybor City-based craft distillery Fat Dog Spirits, parent company of Touch Vodka.

    “After the successful launch and tremendous feedback, we are looking to form strategic partnerships with bottlers, so we can meet the demands of our customers,” said Ron Bartholomew, president of Far Dog Spirits. “We are expecting big success with this product and, in anticipation of the rollout, want to make sure we work out all logistics.”

    Tony Costa, vice president of Business Development for Fat Dog Spirits, said, “We have received a great response after our 4-20 launch. There were plenty of 4-20 parties throughout the state that day but ours was the best.”

    The 40% alcohol, 80% proof handcrafted Nirvana will soon be available at local stores. After 17 months working with Chief Scientist Dr. Abdul Ally of Baltimore, Md., Fat Dog Spirits arrived at a patent-pending formula. The company also makes Touch One, the Artisan (made from honey), key lime, orange and grapefruit, as well as gin and moonshine brands. Ranging from $21.99 to $26.99, the 750-ml bottle Touch Vodkas is natural, gluten-free and organic. Employing 8 full-time and four part-time workers, the craft spirit is available at over 400 locations throughout the Bay area, including Total Wine, Lueken’s, Sam’s Club, BJ’s, Texas Warehouse, etc., as well as restaurants such as Malio’s, Donatello, Aqua, Café Ponte, Whiskey Joe’s in the Tampa Bay area.

    Fat Dog Spirits was acquired by three friends about two years ago. The company distills Touch Vodka using all locally-soured Florida ingredients and each batch is handcrafted with incredible attention to quality and detail. For more information, please visit Touchvodka.com, like on Facebook/TouchVodka, follow on Twitter @TouchVodka or Instagram @Touch.Vodka.

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  • Nirvana Southern Press Release

    TAMPA: Southern Glazer’s Wine & Spirits, North America’s largest wine and spirits distributor, is the exclusive and official distributor for Nirvana, which will be released throughout the state of Florida on August 27. The 750ml hemp-infused vodka, made up of 40% alcohol, 80% proof, is produced by Ybor City-based craft distillery Fat Dog Spirits, parent company of Touch Vodka.

    “We are excited to partner with Southern to bring our fine and unique product to the Florida market,” said Ron Bartholomew, president of Fat Dog Spirits. “It is a phenomenal opportunity to partner with the No.1 distributor in the world. Besides, we had a tremendous Nirvana (soft) launch on 4/20 for our team and investors and we’d like to keep the momentum going. With our Nirvana brand products, our crossover is widespread, from millennials to baby-boomers.”

    The hemp-infused vodka will be available at retail/wholesale and liquor stores.  Cases of the Handcrafted Vodka and Gin have already been pre-ordered. Nirvana will be priced starting from $24.99 for the 750-ml bottles. It will also be available in 50-ml and 375-ml bottles.

    Fat Dog Spirits also makes Touch One, Touch Artisan (made from honey), Touch Key Lime, Touch Orange and Touch Grapefruit, as well as gin and moonshine brands. The 750-ml bottle Touch Vodkas are all natural, and the new Touch One Vodka is gluten free. Employing 10 full-time and 4 part-time workers, the craft spirit is available at over 400 locations throughout the Bay area and in New Orleans, La. and its surrounding areas.

    Headquartered in Miami, Southern Glazer’s Wine & Spirits has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 people. It earned $16.5 billion in revenue in 2017.

    Fat Dog Spirits was acquired by three friends a little over three years ago. The company distills Touch Vodka using all locally-sourced Florida ingredients and each batch is handcrafted with incredible attention to quality and detail. For information, visit www.nirvanaspirits.com, follow on Twitter @nirvana_spirits or Instagram @nirvanaspirits420

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